Tasva, a collaboration between Aditya Birla Group and ace couturier Tarun Tahiliani, was launched at the ghats of Banaras on 9th Dec 2021, with the ambition of transforming the entire experience of wearing traditional and fusion Indian clothing into one of comfort with style.

With this new perspective, Tasva brings a refreshed view of the celebration space and the individual’s evolved relationship with it.