The Aditya Birla Group once again joined forces with TEDxGateway 2024, India's hub of innovative ideas, on March 2nd at at the Jamshed Bhabha Theatre in NCPA, Mumbai. It was an exhilarating day, fulfilling its mission by sparking stimulating conversations and fostering connections.With over 20 outstanding speakers ranging from visionary artists to tech pioneers and captivating storytellers, the event was a showcase of diverse perspectives. Their stories, fuelled by passion and resilience, left a lasting impact, igniting imaginations along the way. The line-up also included researchers, philanthropists, educators, and activists, underscoring TEDxGateway's dedication to ground-breaking ideas.TEDxGateway, an independently organised TEDx event, has a rich history. Since its modest beginnings in 2010, it has evolved into India's premier platform for thought leaders. Today, it hosts multiple events annually, drawing over 55,400 attendees (on-ground) and 350+ speakers of global repute, and continues to spread impactful ideas.

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TEDxGateway 2024: A Day of Inspiration

Starting from 31 October 2023, until 4 November 2023, Aditya Birla Group Hindustan Times Leadership Summit (HTLS) 2023, will bring together leaders and icons from across the fields of politics, sports, business, health, science, and entertainment to share their views on the theme 'Beyond Barriers'.HTLS 2023 will host distinguished public figures such as Prime Minister Narendra Modi, Chief Justice of India Dhananjaya Y. Chandrachud, and Minister of External Affairs Dr. S. Jaishankar. It will also feature well-known personalities from politics to sports and even entertainment industries, such as Piyush Goyal, Ashwini Vaishnaw, Sushmita Sen, Karan Johar, Alia Bhatt, Charlize, Satwiksairaj Rankireddy and Chirag Shetty, Bhagwant Mann, Sukhvinder Singh Sukhu, Alan Mamedi, Neeraj Chopra, Navin Chawla, and Chris Miller.Launched in 2003, HTLS has evolved into a platform that enhances the quality of discourse on critical global issues and fosters solution-oriented discussions among leaders. Over the years, the summit has grown to become one of the most eagerly anticipated events in India.To learn more or register for the event, click <a href="https://htls2023.virtualeventexp.com/signup">here</a>.

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Aditya Birla Group Hindustan Times Leadership Summit 2023

Aditya Birla Group was proud to continue its partnership with TEDxGateway, India's largest ideas festival, for its 2023 edition. This highly anticipated event took place on 4th June 2023 at the Jamshed Bhabha Theatre in NCPA, Mumbai.Aligned with TED's mission of discovering 'ideas worth spreading', the event featured an impressive lineup of 24 speakers from diverse walks of life, sharing their unique insights on a wide range of topics. The speakers include storytellers, poets, musicians, policy experts, economists, and scientists, among many others.As a firm believer in the transformative power of ideas, this year, Aditya Birla Group also introduced the Big Idea Pass. These were limited sponsored seats reserved for young professionals armed with innovative ideas of their own, offering them an exclusive opportunity to network at the event and draw inspiration from the speakers.TEDxGateway is an independently organised TEDx conference with a rich history. It began in 2010 with a modest attendance of just over 300 attendees and has since grown into India's largest conference of thought-leaders, hosting multiple events throughout the year and attracting over 55,000 attendees thus far.To learn more about the conference, <a target="_blank" rel="noopener noreferrer" href="https://www.tedxgateway.com/">click here</a>.

TEDxGateway hosts its 2023 edition in Mumbai

Sustainability

Responsibility

Ethical

Accelerating ESGbility - Deeksha Vats

Inclusion

Collaboration

Diversity

Diversity in Cross-Cultural Workplace - John Loudermilk

Innovation

Automation

Digitalisation

Manufacturing in the New Age - Satish Pai

Leadership

Empowerment

Resilience

Vice President, Global Automotive Sales & Marketing
Novelis

The Women of Mettle - Jamie Zinser

The consolidated revenue1 of the Company grew by 32% year-on-year and consolidated profit after tax, excluding one-off items, grew 33% year-on-year.<ul><li>Consolidated Revenue1,2 Rs. 2: 12,079 Crore in Q4 FY24 (↑32% y-o-y) and Rs. 39,050 Crore in FY24 (↑ 30% y-o-y)</li><li>Consolidated PAT2,3 : &nbsp;Rs. 812 Crore in Q4 FY24 (↑ 33% y-o-y) and &nbsp;Rs. 2,902 Crore in FY24 (↑ 41% y-o-y)</li><li>NBFC lending portfolio crossed ` 1 lakh crore (↑ 31% y-o-y)</li><li>Overall lending portfolio (NBFC and HFC): Rs. 1.24 lakh Crore (↑ 31% y-o-y)</li><li>Mutual fund quarterly average AUM: &nbsp;Rs. 3.32 lakh Crore (↑ 21% y-o-y)</li><li>Total premium (life and health insurance): &nbsp;Rs. 20,961 Crore in FY24 (↑ 18% y-o-y)</li><li>Udyog Plus, a B2B platform for MSMEs reached ~ Rs. 250 Crore AUM to date</li><li>ABCD, omnichannel D2C platform, has seen 1 lakh + registrations till date</li><li>Sold ~ 5% stake in ABSLAMC through OFS, augmenting ABCL's capital base by ~ ` 570 Crore</li></ul>&nbsp;(Rs. crore)<figure class="table"><table class="ck-table-resized" width="100%"><thead><tr><th>Particulars</th><th>Q4 FY23</th><th>Q4 FY24</th><th>Y-o-Y growth</th><th>FY23</th><th>FY24</th><th>Y-o-Y growth</th></tr></thead><tbody><tr><td>Revenue1,2</td><td>9,146</td><td>12,079</td><td>32%</td><td>29,999</td><td>39,050</td><td>30%</td></tr><tr><td>Profit after Tax2,3 (after minority interest and excluding one-off items)</td><td>609</td><td>812</td><td>33%</td><td>2,057</td><td>2,902</td><td>41%</td></tr><tr><td>Reported Profit after Tax</td><td>609</td><td>1,245</td><td>-</td><td>4,796</td><td>3,335</td><td>-</td></tr></tbody></table></figure>1. Consolidated segment revenue; for Ind AS statutory reporting purpose Asset management, wellness business and health insurance (from October 21, 2022) are not consolidated and included under equity accounting&nbsp;&nbsp; 2. Excluding gain on sale of shares in AMC through OFS in Q4 FY24&nbsp;&nbsp; 3. Excluding fair value gain on conversion of Aditya Birla Health Insurance from subsidiary to JV in Q3 FY23Aditya Birla Capital Limited (“The Company”) announced its audited financial results for the quarter and year ended March 31, 2024.The consolidated revenue1 of the Company grew by 32% year-on-year to Rs. 12,079 Crore in Q4 FY24 and 30% year-on-year to&nbsp;Rs. 39,050 Crore in FY24. The consolidated profit after tax, excluding one-off items, grew 33% year-on-year to&nbsp;Rs. 812 Crore in Q4 FY24 and 41% year-on-year to&nbsp;Rs. 2,902 Crore in FY24.The strong momentum across businesses led to a 31% year-on-year and 8% sequential growth in the overall lending portfolio (NBFC and HFC) to Rs. 1,24,059 Crore as on March 31, 2024. The total AUM (AMC, life insurance and health insurance) grew by 21% year-on-year to&nbsp;Rs. 4,36,442 Crore. The total premium (life insurance and health insurance) grew by 18% year-on-year to Rs. 20,961 crore in FY24.The Company follows an omnichannel architecture for distribution, with customer-centricity as a key element. The Company’s D2C platform, ABCD, which has been built in a record time of 12 months, went live about a month ago. It offers a comprehensive portfolio of 22 products and services such as payments, loans, insurance, and investments along with comprehensive personal finance tracking such as ‘My Track’. The Company has witnessed a robust response for ABCD with more than 1 lakh registrations to date.The Company continues to expand its footprint in the MSME segment through its comprehensive B2B platform, Udyog Plus, which has seen more than 8 lakh registrations to date. It offers a paperless digital journey for business loans and loan disbursement of up to 10 lakh. Udyog Plus has clocked disbursements of ~ 500 Crore to date with ABG ecosystem contributing about two-thirds of the business. The total AUM of Udyog Plus has reached ~ Rs. 250 crores to date.The Company also continues to expand its physical footprint with a pan-India presence of 1,474 branches across all businesses as of March 31, 2024. The branch expansion is targeted at driving penetration into tier 3 and tier 4 towns and new customer segments.During Q4 FY24, Aditya Birla Capital and Sunlife sold about 5% and 6.5% stake in ABSL AMC respectively through an offer for sale with the objective of meeting the minimum public shareholding requirement by October 2024, as required by SEBI regulation. The sale received an overwhelming response from investors across domestic and foreign funds. It helped Aditya Birla Capital to strengthen its balance sheet by enhancing the capital base by ~ 570 crore.&nbsp;<h3>Highlights of NBFC business</h3><ul><li>Disbursements grew by 10% sequentially and 16% year-on-year to&nbsp;Rs. 18,123 Crore in Q4 FY24. Disbursements grew by 31% year-on-year to&nbsp;Rs. 64,387 Crore in FY24</li><li>The loan portfolio grew by 7% sequentially and 31% year-on-year to&nbsp;Rs. 105,639 Crore</li><li>Loans to Retail, SME and HNI customers constitute 67% of the total loan portfolio</li><li>Profit before tax grew by 31% year-on-year to&nbsp;Rs. 794 Crore in Q4FY24 and 43% year-on-year to&nbsp;Rs. 2,987 Crore in FY24</li><li>Return on assets was maintained at a healthy level of 2.46% in FY24</li><li>Return on equity grew by 234 basis points year-on-year to 17.10% in FY24</li><li>Gross stage 2 and 3 assets declined by 36 basis points sequentially and 135 basis points year-on-year to 4.49% as of March 31, 2024</li></ul>&nbsp;<h3>Highlights of Housing Finance business</h3><ul><li>Disbursements grew by 64% year-on-year to&nbsp;Rs. 2,933 Crore in Q4 FY24 and 59% year-on-year to&nbsp;Rs. 8,450 Crore in FY24</li><li>Loan portfolio grew by 11% sequentially and 33% year-on-year to&nbsp;Rs. 18,420 Crore</li><li>Profit before tax grew by 14% year-on-year to&nbsp;Rs. 95 Crore in Q4FY24 and 22% year-on-year to&nbsp;Rs. 376 Crore in FY24</li><li>Return on assets was maintained at a healthy level of 1.92% in FY24&nbsp;</li><li>Return on equity grew by 71 basis points year-on-year to 13.87% in FY24</li><li>Gross stage 2 and 3 assets declined by 63 basis points sequentially and 208 basis points year-on-year to 2.91% as of March 31, 2024</li></ul>&nbsp;<h3>Highlights of Asset Management business</h3><ul><li>Mutual fund quarterly average assets under management (QAAUM) grew by 21% year-on-year to&nbsp;Rs. 3,31,709 Crore for Q4 FY24, with equity mix at 45.8%</li><li>Individual monthly average assets under management grew by 23% year-on-year to&nbsp;Rs. 1,73,238 Crore in Mar 2024</li><li>Monthly systematic investment plan (SIP) flows grew by 25% year-on-year to&nbsp;Rs. 1,252 Crore in Mar 2024</li><li>Profit before tax grew by 48% year-on-year to&nbsp;Rs. 268 Crore in Q4FY24 and 27% year-on-year to&nbsp;Rs. 1,008 Crore in FY24</li></ul>&nbsp;<h3>Highlights of Life Insurance business</h3><ul><li>Individual First Year Premium (FYP) grew by 2% year-on-year to&nbsp;Rs. 3,074 Crore in FY24</li><li>Renewal premium grew 24% year-on-year to Rs. 9,160 Crore in FY24</li><li>13th month persistency continued to improve at 88% in Mar 2024 (Mar 2023: 87%)</li><li>61st month persistency was strong at 65% in Mar 2024 (Mar 2023: 54%)</li><li>Net VNB margin was 20.2% in FY24</li></ul>&nbsp;<h3>Highlights of Health Insurance business</h3><ul><li>Gross written premium (GWP) grew by 36% year-on-year to&nbsp;Rs. 3,701 Crore, with Retail contributing 52% of total GWP</li><li>Market share among standalone health insurers (SAHI) increased by 82 basis points year-on-year to 11.2% in FY24</li><li>Combined ratio remained stable at 110%</li></ul>

Aditya Birla Capital announced strong Q4 FY24 results

Ongoing expansion programme sets clear path to 199.6 mtpa capacityUltraTech Cement Limited today announced its financial results for the quarter and year ended 31st March, 2024.&nbsp;<div>Rs. crore<figure class="table"><table class="ck-table-resized" width="100%"><thead><tr><th>&nbsp;</th><th style="vertical-align:top;" colspan="4">Consolidated</th><th colspan="4">Standalone</th></tr><tr><th>&nbsp;</th><th>Q4FY'24</th><th>Q4FY'23</th><th>FY'24</th><th>FY'23</th><th>Q4FY'24</th><th>Q4FY'23</th><th>FY'24</th><th>FY'23</th></tr></thead><tbody><tr><td>Net Sales</td><td>20,069</td><td>18,436</td><td>69,810</td><td>62,338</td><td>19,452</td><td>17,885</td><td>67,536</td><td>60,359</td></tr><tr><td>PBIDT</td><td>4,250</td><td>3,444</td><td>13,586</td><td>11,123</td><td>4,174</td><td>3,382</td><td>13,282</td><td>10,790</td></tr><tr><td>PAT</td><td>2,258</td><td>1,666</td><td>7,005</td><td>5,064</td><td>2,252</td><td>1,658</td><td>6,905</td><td>4,951</td></tr><tr><td colspan="9">The Scheme of Amalgamation of UltraTech Nathdwara Cement Limited (“UNCL”) (a wholly-owned subsidiary of the Company) and its wholly-owned subsidiaries viz. Swiss Merchandise Infrastructure Limited (“Swiss”) and Merit Plaza Limited (“Merit”) is effective from 20th April, 2024. The Appointed Date being 1st April, 2023, previous year figures have been restated in accordance with the provisions of IndAS..</td></tr></tbody></table></figure>&nbsp;</div><h3>FINANCIALS</h3>Q4FY2023-24Consolidated Net Sales at Rs. 20,069 crores recorded a growth of 9% vis-à-vis Rs. 18,436 crores in the corresponding period of the previous year. Profit before interest, depreciation and tax at Rs. 4,250 crores was up 23% compared to Rs. 3,444 crores in the corresponding period of the previous year. Profit after tax was Rs. 2,258 crores compared to a profit Rs. 1,666 crores in the corresponding period of the previous year, registering a rise of 36%.FY24For the full year, Consolidated Net Sales was up 12% at Rs. 69,810 crores from Rs. 62,338 crores last year. Profit before interest, depreciation and tax was Rs. 13,586 crores vis-à-vis Rs. 11,123 crores in the previous fiscal, recording a growth of 22%. Profit after tax was Rs. 7,005 crores, a jump of 38% as compared to Rs. 5,064 crores in FY23.OPERATIONSUltraTech recorded volume growth of 13% during FY24, backed by 11% during Q4FY24 and achieved full year ebidta/mt of Rs.1,101.Coal and petcoke (fuel) prices witnessed a drop during FY24. The Company’s imported fuel consumption cost during Q4FY24 was 13% lower than Q4FY23 and it remained flat QoQ. Effective capacity utilization was 98% during the quarter and 85% for the full year.The Company continues to deliver strong cash flows. During FY24 the Company’s net debt increased only by Rs. 77 crores after spending over Rs. 9,400 crores on capex. Over the last five years UltraTech has delivered a 24% cagr growth in its earnings per share.DIVIDENDThe Board of Directors at their meeting held today have recommended a dividend of 700% at the rate of Rs. 70/- per equity share of face value of Rs. 10/- per share, aggregating Rs. 2,020.84 crores. In terms of the provisions of the Finance Act, 2020, the dividend shall be taxed in the hands of shareholders at applicable rates of tax and the Company shall withhold tax at source appropriately.CAPEXUltraTech’s expansion program is progressing as per schedule. Work on the second phase of 22.6 mtpa capacity announced in June, 2022, is under progress with capacities commissioned across several locations. For the 3rd phase of growth announced in October 2023, major orders have already been placed to key technology suppliers and civil work has also commenced at some locations.During the year, UltraTech added 13.27 mtpa grey cement capacity across locations. It further commissioned greenfield cement capacities at Karur, Tamil Nadu and Kukurdih, Chhattisgarh of 2.7 mtpa each, aggregating to 5.4 mtpa in April, 2024.UltraTech acquired a 0.54 mtpa cement grinding asset of Burnpur Cement Limited, located at Patratu in Jharkhand, marking its entry into the state of Jharkhand. It also entered into an agreement to purchase a grinding asset with an installed capacity of 1.1 mtpa in addition to a captive railway siding, at Parli, Maharashtra from The India Cements Limited. It is also working on a brownfield capacity expansion of 1.2 mtpa at the Parli grinding unit as well as expanding its grinding unit at Dhule, Maharashtra from 1.8 mtpa to 3.6 mtpa.With the acquisition of the Parli grinding unit, the ongoing expansion of 36.2 mtpa across locations and the proposed acquisition of Kesoram Cement, UltraTech’s grey cement capacity will stand augmented to 199.6 mtpa, including its overseas capacity of 5.4 mtpa. These initiatives underscore UltraTech’s commitment towards a resilient and prosperous India, while ensuring that its growth is in tandem with the nation's development. As India’s leading cement and ready-mix-concrete company, UltraTech is well placed to support the country in its exciting growth journey ahead.&nbsp;<h3>CORPORATE DEVELOPMENT</h3>The Scheme of Amalgamation (“Scheme”) of UltraTech Nathdwara Cement Limited (“UNCL”) (a wholly-owned subsidiary of the Company) and its wholly-owned subsidiaries viz. Swiss Merchandise Infrastructure Limited (“Swiss”) and Merit Plaza Limited (“Merit”) with the Company was made effective from 20th April, 2024. The Appointed Date of the Scheme is 1st April, 2023.The Composite Scheme of Arrangement between Kesoram Industries Limited, the Company and their respective shareholders and creditors for the demerger of the Cement Business of Kesoram into the Company has been approved by the Competition Commission of India on 19th March, 2024. The Scheme is, inter alia, subject to receipt of requisite approvals from statutory and regulatory authorities, including from the stock exchanges, the Securities andExchange Board of India (SEBI), the National Company Law Tribunals and the shareholders and creditors of the Company.&nbsp;<h3>SUSTAINABILITY</h3>23.6% of UltraTech’s power requirements are met through green power sources. During the quarter, the Company commissioned additional 156 MW of solar power taking its capacity to 612 MW in addition to Waste Heat Recovery Systems of 278 MW.UltraTech completed a 100 MW solar energy project under the Group Captive scheme in the state of Rajasthan. This is the Company’s first project for sourcing power for its captive consumption from the inter-state transmission network. Power from this project will be available to the Units in Rajasthan, Gujarat, Himachal Pradesh, Tamil Nadu, Odisha among others. UltraTech remains focused on accelerating the transition of its operations towards green energy and this project is part of its stated commitment to increase green power mix to 85% by 2030. With this achievement, the Company reaffirms its dedication to innovation, sustainability, and the pursuit of a brighter, cleaner future for all.&nbsp;<h3>GOING FORWARD</h3>Demand for cement across all sectors continues to remain robust which augur well for the Company.

UltraTech registers strong Q4FY2023-24 results

Aspires to hit $1bn revenue in the next 3 yearsBirla Pivot, Aditya Birla Group's B2B e-commerce platform for building materials, has hit a remarkable milestone of achieving Rs. 1,000 crore revenue in its first year of operations (FY24). This achievement has placed Birla Pivot, the business unit of Grasim Industries, as one of the fastest-growing entities to achieve such a milestone in the B2B e-commerce space.Birla Pivot offers a wide range of products, now encompassing more than 35 product categories and over 18,000 SKUs sourced from 150+ Indian and international brands. These categories include essential construction materials like cement, steel, plywood, sanitaryware, tiles, among others. Additionally, in response to the increasing demand for superior yet cost-effective products, the Company has introduced its private label for Plywood and Tiles.Birla Pivot's customer base spans top-tier EPC companies, civil contractors, real estate developers, OEMs, fabricators, dealers, and retailers. With successful deliveries to over 200 cities across 25 states, the Company has established a robust network of suppliers and logistics providers, facilitating seamless operations, and ensuring a pan-India reach. The Company's intelligent Transport Management System TMS digitizes processes, providing real-time updates on orders and enhancing operational efficiency across the supply chain.On achieving this milestone, Mr. Sandeep Komaravelly, CEO, Birla Pivot, said, “India's construction industry is undergoing exponential growth and is projected to reach USD 1.4 trillion by 2025. With less than 2% digital penetration, the construction industry faces many challenges – from fragmented supplier networks, and logistical bottlenecks to access to credit. Birla Pivot's vision is to leverage technology to create smarter and more efficient solutions across the value chain for buyers and sellers. The aspiration is to reach a $1 billion revenue in the next three years.”The B2B e-commerce platform was launched in August 2023 by the Chairman of Aditya Birla Group, Mr. Kumar Mangalam Birla. Birla Pivot reinforces Mr. Birla's vision to create a new-age, high-growth digital platform that catalyses the growth of small businesses in India and provides an impetus to the government's vision of 'Digital India'.

Birla Pivot, the B2B e-commerce business unit of Grasim Industries surpasses Rs 1,000 crore revenue in its first year of operations

Company poised to invest Rs.32,400 crores towards ongoing capex over the next 3 yearsAditya Birla Group’s cement flagship, UltraTech Cement Limited, is commissioning two new greenfield capacities totaling 5.4 mtpa in the states of Chhattisgarh and Tamil Nadu, taking the Company’s total cement capacity to 151.6 mtpa. This capacity is more than 150% of the capacity in the United States and 80% of Europe's capacity.It took 36 years for the cement business of Aditya Birla Group, to get to a capacity of 100 mtpa. And UltraTech has subsequently added the next 50 mtpa in less than 5 years with an investment of around Rs. 32,000 crores. Over the past two decades, UltraTech has grown 11x, far outpacing the industry growth of 4x.Mr. Kumar Mangalam Birla, Chairman, Aditya Birla Group said, “Reaching this milestone is symbolic of India’s ascent on the global stage and demonstrates the dynamism and scale of Indian corporations. UltraTech, as a national champion, is an enabler of India’s development. With a mix of integrated cement plants, grinding units, bulk terminals across 59 locations in India along with 307 ready mix concrete plants, UltraTech’s scale and capacity footprint is unparalleled. And this scale will further enable UltraTech to service India’s growing demand for cement across the country.” He added, “This milestone underscores our pledge to continue laying the foundation for a resilient and prosperous India, ensuring our growth strides in tandem with the nation's development.”Over the last 12 months, UltraTech has expanded its capacity by 18.7 mtpa. In addition to that, the ongoing expansion of 35.5 mtpa is actively being implemented across 16 locations. In addition, the company is in the process of closing the proposed acquisition of Kesoram Cement. This will further augment UltraTech’s grey cement capacity to 198.2 mtpa. UltraTech is committed to a capex of Rs.32,400 crores over the next three years.Mr. K C Jhanwar, Managing Director, UltraTech Cement, said, “This achievement is a significant milestone in UltraTech’s transformative growth journey. It has been our constant endeavour to drive sustainable growth by delivering superior value to all stakeholders. India’s strong growth trajectory provides the cement sector&nbsp; significant headroom for long term growth. As India’s leading cement and ready-mix-concrete company, UltraTech is well placed to support the country in its exciting growth journey ahead.”

UltraTech to commission 2 new units to surpass groundbreaking 150 MTPA capacity

UltraTech to buy 26% stake in O2 Renewable for green energy needs

Aditya Birla Capital, Aditya Birla Finance announce a Scheme of Amalgamation for creation of a large NBFC

Grasim Industries ventures into paint business with Birla Opus, eyes second-largest position in the sector

Hindalco on track to meet clean energy targets two years ahead

Beyond business, Shri Ghanshyam Das Birla's legacy reverberates through his commitment to social welfare, nationalism, and shaping India's industrial landscape. Here is a visual peak into his life and work

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 The Patriotic Entrepreneur

History and heritage

Aditya Birla Group prioritises stewardship of water, tackling water-stress through innovation and collaboration. Here is a look at our journey towards water resilience and achieving our ambitious 50% freshwater reduction target

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Becoming water positive

<div class="video-responsive"><iframe src="https://www.youtube.com/embed/UX67hImOj_c?si=9_SG4NfBuB4LYuu8&amp;controls=0&amp;muted=1&amp;rel=0" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen=""></iframe></div>&nbsp;Aditya Birla Group, the US$65 billion global conglomerate, has unveiled its latest International Women’s campaign, #ChangeTheGame, today urging people to challenge gender stereotypes.This year’s International Women’s Day celebrates the theme of ‘Inspire Inclusion.’ By fostering understanding and appreciation for women’s inclusion, it encourages all to pave the way for a brighter future. One where women are empowered, feel valued and included, igniting a profound sense of belonging and appreciation.Aditya Birla Group’s ‘Change the Game’ campaign delves deep into a pool of biases that working women confront daily. The campaign’s centrepiece is a metaphorical ‘red’ ball, symbolising these biases, carelessly strewn across the corporate landscape but saved by many.With a sporty advertising style of storytelling, the video dismantles gender stereotypes and discusses gender bias faced by woman in their career aspirations. The video features three generations of women who have challenged the norms and defied them to set new rules.What’s unique about the film is its cast comprises entirely of women employees of Aditya Birla Group. The film features women leaders such as Pinky Mehta, Chief Financial Officer, Aditya Birla Capital Limited; Dr. Ila Patnaik, Chief Economist, Aditya Birla Group;Pooja Kapur, Group Head - Investor Relations &amp; Capital Markets Strategy, Aditya Birla Group; Farida Kaliydan, Chief Operating Officer - Louis Philippe and Planet Fashion; and Madhavi Kanumoory, Chief Digital &amp; Information Officer, Birla Carbon.The #ChangeTheGame film begins with an employee noticing a red ball on the work floor, a manifestation of the daily prejudices and preconceptions that working women face. With a determined kick, she sets the narrative in motion.As the ball moves around the office, its each encounter is punctuated by real dialogues echoing the dismissive remarks often hurled at women professionals. From assumptions about mothers’ inability to balance work with family commitments to doubts about women’s technological prowess, the film lays bare the pervasive biases in the workplace.The red ball encounters several women who have negated such assumptions by leading conventional roles conventionally assumed as ‘male-bastions’. These leaders deftly intercept the ball, halting its progress and dismantling the misconceptions it represents.The 90-second film’s narrative arc culminates with the ball returning to its origin, where the employee, now empowered and emboldened, seizes the ball, ending the cycle of perpetuating biases.Through powerful visual metaphor and poignant storytelling, ‘Change the Game’ urges viewers to reassess gender norms and advocates for workplaces that offer equal opportunities with equal recognition. It serves as a clarion call for a shift in attitudes and practices, emphasising the imperative of creating environments where women can thrive and contribute without the shackles of prejudice holding them back.As the world gears up to celebrate International Women’s Day on March 8th, Aditya Birla Group proudly reaffirms its commitment to championing gender equality. This campaign urges people to join the conversation, challenge gender stereotypes, and take action to create a more equitable and inclusive world for all.

The campaign features women leaders from Aditya Birla Group companies who have challenged gender stereotypes to set new rules